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Cy Terminates Practice Inefficiency

With all the chatter about AI and the dangers it poses to the world, I can’t help but think of Arnold Schwarzenegger in "The Terminator." While I certainly wouldn’t want him chasing me with a kill mandate, I often thought he’d be a great ally in a fight. He’s like an entire army of warriors. As it turns out, he comes back in the sequel to protect rather than harm.

At WBI, we have built software incorporating the best processes we can design to terminate inefficiency at every turn for our investment and wealth management business. By doing so, we believe we can compete in the financial services industry, populated by some of the largest companies in the world with access to unlimited capital and resources. We've taken a page out of the "Terminator" movie script by unleashing Cyborg power for our business, the advisors we serve, and their clients. The advisor brings the human component, while the Cy platform brings an AI machine learning engine and other tech that terminates inefficiency.


An advisor's job is never done. When I was building my practice, my days were long, averaging about fourteen hours, five days a week, with work routinely spilling over into the weekend. Normal business hours were reserved for selling, while financial planning, paperwork, and follow-up took up nights and weekends. I grew tired of this routine and vowed to figure out how to make my business run more efficiently. I tried the plethora of software developed for the industry by well-meaning programmers but found they often missed the mark. Designers and programmers typically did not have the knowledge and experience needed to solve an advisor’s unique set of requirements.


To address this, we started developing our own software about 25 years ago, including middle and back-office software to handle everything from CRM, planning workflow, portfolio management, account opening, trading, rebalancing, reconciliation, billing, and reporting. This fully integrated “WBI App” allows us to run one of the most efficient firms in the industry. But, we were still missing a front end!


Cy’s project managers built a streamlined client engagement system that educates, creates financial profiles, provides loss tolerance analysis, and financial planning to develop a required rate of return to achieve retirement goals. Almost instantly, it provides a bespoke portfolio mathematically designed to fit the client’s benchmarks for loss tolerance and rate of return. The Cy platform includes a machine learning optimization engine that develops a virtually unlimited array of strategies that advisors and clients can use to further customize their investment implementation. Once the strategy is set, Cy includes an advanced digital onboarding process to open accounts seamlessly without NIGOs.


When the Cy platform was in Beta, an advisor used it to engage with a new client, the parents of a college friend who were retiring. The advisor was on the East Coast, and the client was on the West Coast, which was not a problem because the Cy program is easy to use on Zoom. The prospects became clients in 30 minutes, adding $2 million to their new Cy accounts.

This experience was vastly different for the clients, who indicated they had never seen anything like the Cy platform, and for the advisor, who did not need multiple meetings to engage the client, gather data, present the investment plan, and complete the paperwork to open accounts. The advisor did not have to spend hours designing a portfolio by hand or go back to clients to re-sign paperwork that was missing information. All in all, the Cy process terminates the inefficiencies that many advisors continue to deal with today.

The Cy platform is easy to use and takes no time for planners and staff to learn, allowing more time for the entire organization to focus on growing their business. You can sign up for free and take a test drive – it may just change your business life.


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Disclosure

The views presented are those of the authors and webinar or podcast hosts/participants, and should not be construed as investment advice. The authors, podcast participants, webinar hosts, or clients of WBI Investments, LLC (WBI) may own stock discussed in these insights. WBl is an investment adviser in New Jersey. WBl is registered with the Securities and Exchange Commission (SEC). Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. WBl only transacts business in states in which it is properly registered or is excluded or exempted from registration. A copy of WBI's current written disclosure brochure filed with the SEC which discusses among other things, WBI's business practices, services and fees, is available through the SEC's website at: www.adviserinfo.sec.gov. This site contains links to third-party websites. WBl does not endorse, approve, certify, or control these websites and does not assume responsibility for the accuracy, completeness, or timeliness of the information located there. Your access to and use of such websites is governed by the terms of use and privacy policies of those sites, and shall be at your own risk. WBI disclaims responsibility for the privacy policies and customer information practices of third-party internet websites.

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