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Push the Easy Button

WBI’s wealth-tech platform makes every day feel like a day at the beach. Our tech enables advisors to focus on client relationships and deliver hyper-personalized solutions — we handle the rest.

🏆 Award-Winning* Advisor Platform

WBI’s platform redefines what “outsourced” means. We don’t just give you tools — we do the work for you. From onboarding to trading, rebalancing, reporting, and billing, WBI handles your middle and back office so you can focus on what matters most: advising clients, growing relationships, and increasing revenue without working harder. 

Vision

The Future of Personalized Wealth

We empower investors and advisors to connect through a single intelligent platform that unite planning, investing, and technology into one seamless experience.

Precision

Portfolios Optimized for Every Outcome

Each model is optimized across multiple risk in return parameters, offering precise alignment with investor, goals, time, horizons, and loss tolerance.

Automation

End-to-End Efficiency and Automation

​Our technology powers, operational efficiency across the platform, handling rebalancing, billing, and service request so advisors can focus on clients instead of administration.

Intelligence

Machine Learning at the Core

Machine learning powers model portfolios, while systematic processes drive dozens of SMAs and direct indexing strategies all designed to deliver consistent performance.

Planning

Personalized Benchmarking

Our digital planning suite calculates personalized required rate of return and loss tolerance benchmarks, behavioral finance essentials, that anchor disciplined, successful investing.

Experience

Personalization That Engages and Retains Clients

Investors and advisors, collaborate through an intuitive, digital interface, that enhances transparency, confidence, and long-term growth.

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From Fintech to Growthtech

According to Kitces' research, the average financial advisor spends only 20% of their week meeting with clients, while the other 80% is spent on administration, investment management, and operational tasks. That’s four out of five days lost to process instead of progress. Worse, many “fintech” platforms only add more complexity. They enable tasks — but they don’t execute them. The result is more clicking, more toggling, and less advising.

- New Strategy -

WBI Power Factor AI

WBI Separately Managed Accounts (SMAs)

WBI gives advisors the freedom to choose. Our SMAs can be directly deployed through the WBI "Cy" platform or accessed on leaning third-party platforms, such as Envestnet and SMArtX. For firms using Schwab, Fidelity or Pershing, WBI can also serve as a sub advisor, providing seamless access to our strategies within your existing custodian infrastructure.

  • WBI Power Factor AI -- Available on Cy or Sub-Advisory

  • WBI Power Factor Growth Momentum -- Available on Cy or Sub-Advisory

  • WBI Power Factor Growth Quality -- Available on Cy, Envestnet, SMArtX, or Sub-Advisory

  • WBI Power Factor All Cap Rising Dividends -- Available on Cy, Envestnet, SMArtX, or Sub-Advisory

  • WBI Power Factor SMID Rising Dividends -- Available on Cy or Sub-Advisory

  • WBI Power Factor All Cap High Dividend -- Available on Cy or Sub-Advisory

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The Future is Personalized

A recent McKinsey report reveals that 80% of consumers say personalization is important, highlighting the demand for solutions that seamlessly integrate technology with human advice. Cy, WBI's turnkey platform, is purpose-built to meet this need, combining advanced technology with personalized, advisor-driven strategies to deliver tailored solutions and exceptional client experiences.

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ETFs

Explore our Exchange Traded Funds, designed to help advisors navigate market cycles and enhance client outcomes.

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Closing the Gap

A recent study by DALBAR reveals that behavioral biases are a major cause of investor underperformance. Over a 20-year period, the average equity investor earned an annualized return of 6.8%, compared to the S&P 500’s 9.4%. This 2.6% gap, driven by poor timing and emotional reactions, compounds over time, leading to significant underperformance and missed growth opportunities. Our investment technology is designed to address these challenges, helping investors align strategies with goals, manage risk effectively, and stay disciplined through market cycles.

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Discover exclusive insights and updates on wealth management, investment strategies, and market trends through our expert-driven blog.

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Founded 1984

WBI has been a leader in improving client outcomes for over four decades, delivering tech-driven investment solutions, innovative platform technology, and exceptional service.

WBI Investments LLC

331 Newman Springs Road

Suite 143

Red Bank, New Jersey 07701

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General Inquiries:
732-842-4920

Customer Care:
wbi@wbiinvestments.com

​By using this website, you understand the information being presented is provided for informational purposes only and agree to our Terms & Conditions and Privacy Policy.

Past performance is not indicative of future results. This is not an offer to buy or sell any security. No security or strategy, including those referred to directly or indirectly, is suitable for all accounts or profitable all the time. This information is compiled from sources believed to be reliable, but accuracy cannot be guaranteed.

You should not assume that any discussion or information provided here serves as a substitute for personalized investment advice from WBI or any other investment professional. If you have questions regarding the applicability of specific issues discussed to your individual situation, please consult with WBI or your chosen professional advisor.

Additional information about WBI’s advisory operations, services, conflicts of interest and fees are in the Form ADV, which is available upon request or on the SEC’s website at http://www.adviserinfo.sec.gov.

WBI is a registered investment adviser. Registration of an Investment Adviser does not imply any level of skill or training.

© WBI Investments, LLC. All rights reserved.

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